Two of the world’s major players in the supply of market leading bar code, label and PoS printer technology have signed a special partnership agreement to provide customers with a superior range of proven products and services in France and Spain.

This latest strategic alliance sees Citizen Systems Europe and Impuls penetrating new European markets and forms a natural extension to the existing service offered in Germany, Sweden, Norway, Denmark and Finland.

As part of the BlueStar Group, French company Impuls is one of the leading specialists in the field of automatic identification (Auto ID) technologies, as well as point of sale (POS) applications. Combining their joint specialist knowledge and experience, Impuls will now be supplying customers with Citizen’s high performance range of printers through a network of more than 1,000 resellers. A high capacity storage facility has also been established to hold the company’s stocks, optimising the reliability of supplies and maintenance still further.

“We are delighted to partner with Impuls in France and Spain to provide excellent coverage for our products across the entire territory,” explained Citizen’s Director of Sales, Mark Moore. “This new approach is a continuation of our policy for positioning ourselves as the leaders in the market and will see our products being distributed through a large network, which includes major players in our target markets, such as automatic identification equipment outlets. This will allow us to respond effectively to the needs of our customers by providing local support, quickly and efficiently.”

Dominique Badoil, Director of Impuls, said, “We are extremely excited about this particular partnership as we are constantly seeking solutions to meet emerging market demands and to deliver equipment, systems and consumables most suited to the applications of each of our customers through our distribution network. Citizen products are renowned for their superior quality and reliability with the essential design feature of various emulations, allowing users to replace any printer with a new Citizen printer without having to do anything to change the software or programming. With this new agreement we can respond effectively to the needs of our customers by offering unique and innovative solutions like the CLP 621, which is the only industrial printer with a small footprint available on the market today.”

Citizen Systems Europe
Citizen Systems Europe operates from locations throughout Europe covering the EMEA region. It offers a wide range of printers for industrial, retail, healthcare and mobile applications specialising in label, barcode, portable, point-of-sale and dye-sublimation photo printers.  In each case, the company’s products are sold and supported by a network of specialised partners.

Citizen Systems Europe is a wholly owned subsidiary of Citizen Systems Japan and part of the Citizen group of companies, a global organisation that manufactures products ranging from its world-famous Eco-Drive watches, calculators, mini-printers and industrial printing systems to machine tools, quartz oscillators, LEDs and other electronic components.

For further information contact Citizen's European Marketing Manager.

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