CREATE UNIQUE & FULLY PERSONALISED FLORAL GIFTS WITH CITIZEN BANNER PRINTING TECHNOLOGY

Citizen Systems Europe, the leading manufacturer of high quality dot matrix, label and barcode printers, has introduced its latest Banner Printing System enabling florists to print completely personalised messages onto ribbon banners, which can be used for decorating bouquets of flowers and other gifts for any occasion including Birthdays, anniversaries, Valentine’s day and Mother’s day.  By comparison with traditional peelable and sticky letters, which have to be individually stuck onto ribbons, the new system allows florists to save considerable amounts of time, while dramatically improving the overall image and quality of the banners.  Perhaps most importantly, the new printing system provides florists with the opportunity to distinguish their products, while opening up an alternative avenue for generating extra profit.

The new Banner Printing System can be used by florists, gift shops and boutiques to print personalised messages on coloured poly ribbon either two or four inches in width using a wide range of coloured inks, from gold and silver through to red and blue, allowing for almost any colour combination to be achieved.  Popular combinations have been pink ribbon with red writing for Valentines day messages, blue ribbon and gold lettering for Mother’s Day and of course black ribbon and gold or silver lettering for funeral work.

Using Citizen’s compact keyboard and CLP 621 printer, the Banner System is completely stand-alone and requires no computers or software to operate it.  Furthermore, this unique printing system is simple to use and can easily be operated by users even with no computer experience or knowledge.  Additionally, the new system is compact and lightweight, enabling it to be neatly located either under or on top of the sales counter.    The keyboard features a backlit screen so the system can be used in places where lighting is limited, even in a store cupboard!

Citizen quickly realised that many florists do not want the hassle of “another computer” in their shop to simply print ribbons.  Operators find them frustrating to use and often take ages to ‘start and stop’ and, in many cases, are simply apprehensive when it comes to using a PC.  The keyboard is so simple that anyone can generate a banner in a few minutes with virtually no training.

For further information contact Mark Beauchamp, European Marketing Manager.

- E N D -